We were tasked with driving people further down-funnel through conversion strategies on Meta for a Consumer brand. We implemented our first driver on gathering add-to-cart data - cutting cost per conversion by over 54% from previous campaigns.

Using location-based targeting methods, we helped a recording artist and their team increase advertising efficiency and effectively doubled their ticket sales - leading to a sold out show. 

For the same Consumer brand, our campaigns focused on purchases cut cost per purchase by over 45% and drove an average ROAS of 10x across multiple campaigns.

For a live-streamed in person event, we were tasked with driving sign-ups to the Facebook event page. Even though it was the brand's first event-driving optimization, we were able to drive both higher CTR's and cost per conversions equal to their CPC on their current Traffic campaigns.

For a brand looking to maximize their lead generation efforts going into the start of 2024, we turned to creative messaging optimizations to drive lower costs per lead. Our efforts let to a 91% decrease in cost per lead for the client from their previous year average.

Tasked with driving traffic to DSP's for a label's EP release - we implemented a strategy that helped them quickly identify the top performing songs, drove a 60% lower cost per conversion for the US market, and with a narrative geared toward maximizing streams per listener - led to over 3M streams on the project in the first two months.