The Best Facebook Ad Formats for High-Converting Campaigns (2025 Edition)
- RCKSTR Media
- Mar 14
- 4 min read
Updated: Mar 30
The Best Facebook Ad Formats for High-Converting Campaigns
In the evolving world of social media, Facebook is a consistent and pervasive force. It helps individuals connect with friends and family, and supports businesses as they build a community around their brand. If you want to engage your audience and transform interest into action, Facebook ads are an incredible resource.
In this article, we'll review five of the best Facebook ad formats in 2025. From videos and carousel ads to lead forms, collection ads, and dynamic content, this proven platform offers so many ways to captivate and inspire your market.
Image via Pixabay
The 5 Best Facebook Ad Formats for Conversions
Facebook is a massive social media platform with more than 3 billion active monthly users. If you want to leverage this market for your business, it's important to understand the difference between Facebook ad types.
1. Video Ads
Video content is increasingly dominant online, both for entertainment and business purposes. Facebook video ads help to engage users and drive conversions, with this immersive format able to facilitate deeper connections with any audience.
There are two primary video ad formats used on Facebook:
Short-form user-generated content (UGC) is ideal for presenting products, services, and brands in real-life scenarios. From reviews and testimonials to unboxing videos and product comparisons, this type of content is based around social proof and community engagement. Short-form UGC is also affordable to produce, which leads to more consistent delivery.
Facebook Reels are typically 15-30 seconds in length, which makes them fairly easy to create and consume. Despite their limited length, however, Reels can be packed with a wide variety of content. From product demos to informal reviews, the dynamic nature of this format has multiple commercial applications.
In today's fast-paced scrolling environment, short-form UGC and Reels are a great way to capture the attention of your audience and keep them coming back for more.
2. Carousel Ads
If you want to showcase multiple products, each with their own link, carousel ads are the ticket. This flexible format is ideal for many businesses, especially those with a diverse product range. Depending on the nature of your business, these ads allow you to highlight collections, showcase sequences, and present product options.
Along with supporting deeper product engagement, carousel ads help to drive conversions. Users can swipe through a series of images or videos, choosing options based on their individual preferences. There are many ways to sequence these ads, from presenting different colors and sizes to creating linear before-and-after images or highlighting the product journey.
3. Lead Form Ads
Lead generation is key for service providers, and social media is a great way to create and foster connections. Lead form ads provide a safe and convenient way for businesses to capture information and build trust with potential customers. These ads allow you to capture high-quality leads from within Facebook, improving engagement and boosting conversion rates.
Lead form ads simplify the conversion process by minimizing the steps involved. Depending on your business, capturing a lead could mean scheduling an appointment, requesting a quote, or signing up for a newsletter. When this happens within Facebook, leads can be targeted based on audience demographics, interests, and behaviors. These ads are great for any service-based business, from personal trainers to real estate agents and lawyers.
4. Collection Ads
Collection ads are a popular visual format featuring a primary video or image followed by a grid of products. These ads are especially popular with e-commerce businesses or anyone who wants to showcase a variety of products. While collection ads look like enhanced carousel ads in style, they utilize a unique post-click feature. This greatly simplifies consumer actions and gives people less opportunity to abandon a purchase.
When users click on these ads, a store immediately opens inside the Facebook app. People can watch content and explore products in detail, or click through directly to the product page. Collection ads have much tighter integration with the Facebook app, which makes them more optimized for mobile devices. These ads can display three product images below the cover video or image, which is less than the two to 10 product images allowed for carousel ads.
5. Dynamic Product Ads
Dynamic Facebook ads pull product information directly from your catalog. This supports personalization, as all content is based on past user actions. For example, people may be reminded of products they've looked at before, or items they abandoned in a cart during a previous session. Dynamic product ads (DPAs) are a powerful tool in this environment, including retargeting ads and catalog-based ads.
Retargeting ads target users based on previous interactions with your business. They focus on the exact products viewed and encourage people to complete their purchase. Retargeting ads are fantastic for driving conversions by transforming user interest into real tangible sales.
Catalog-based ads use a product catalog to display relevant items based on past interactions. These ads offer the same benefits as retargeting, but the relationship is less direct. Catalog-based ads will normally showcase multiple related products, which allows for cross-selling and upselling opportunities.
Which Ad Format Is Best for Your Business?
Choosing the right Facebook ads for your business can be challenging. There are lots of things to consider, from your operating budget and industry sector to your target audience and business goals. Many businesses use a variety of Facebook ads, testing and refining campaigns over time based on performance and real-world results.
If you want to get started with one or two ad formats, the following tips can provide clarity:
Video ads engage users by building a sense of community.
Carousel ads are perfect for product collections and sequences.
Lead form ads are ideal for service-based businesses.
Collection ads suit e-commerce businesses and mobile delivery.
Dynamic product ads support customer relationships and brand loyalty.
Image via Pixabay
When you leverage Facebook ads strategically, you can generate more interest in your business and drive conversions through the roof. If you're struggling to choose the right Facebook ad format for your business, RCKSTR Media is here to help. We have vast experience with high-converting Meta ad types, and we know what it takes to bring your campaign to life.
Discover innovative Facebook ad creatives that work for your business. Please review our blog, check our Instagram, or contact our team to learn more. Book a consultation with RCKSTR Media for ad optimization and more.
PS: Need help getting started? Get proven profitable Facebook ad scaling strategies with our free $0 to $5k guide where we take you through everything from setup to scaling.
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